Volume 12, Number 5 October 22, 2004

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DMT gets U of S onto high-profile website

The Division of Media & Technology says it has seized an opportunity to gain major promotion for the U of S and help the University increase its contact with the Saskatchewan public.

Shannon Cossette
Shannon Cossette

DMT Producer Shannon Cossette says the unit has signed on to a new online service offered by CTV Television, called “Ask the Experts”.

And she says DMT hopes other academic and service units around campus will join it in the high-profile project.

The web-based service, at www.saskexperts.ca, lists categories – such as auctions, electronics, fitness, home improvement, kitchens, legal, restaurant, and real estate – and displays a company or organizations as the expert in that field. Companies can be either local experts, on the Saskatoon-area website, or the exclusive expert for the provincewide website.

Cossette says DMT has signed-up the U of S as the exclusive provincial expert in the “Universities & Colleges” category. The cost is $16,000 for one year, including tax.

The SaskExperts website began operating Oct. 1. The Saskatoon page now has experts listed in 34 categories.

The Ask the Experts website lists exclusive experts for a range of categories including auctions, electronics, fitness, home improvement, kitchens, legal, restaurant, and real estate.

Cossette says CTV has partnered with the San Diego, Calif. company David Wolfe Media, which has run Ask the Experts programs with TV companies across the U.S.

She says Saskatchewan is the first province in Canada to get the service, but she expects CTV to expand it to Alberta and British Columbia soon. She attended a reception held by CTV at its Saskatoon studios on Sept. 30 to celebrate the launch of the online Ask the Experts project in the province.

Promotional material for the service says it is a free service for members of the public. Through the website they can ask questions of an expert in a certain field, read previously asked questions, find directions to the expert’s website or company, and print-out coupons for special offers from the expert company or organization.

The CTV material says the website offers the experts “powerful branding, top-of-mind awareness, and new business leads” with some of the public website visitors.

CTV promises that over the next year it will broadcast advertising about Ask the Experts worth $100,000 in the local area and $500,000 overall in Saskatchewan.

Cossette says at the end of the first year, each expert company or organization has the right to extend its exclusive deal into subsequent years.

“This is an exciting opportunity for the University ... The site is a practical and simple solution for resource inquiries,” Cossette says.

DMT hopes other U of S academic and service units – such as Huskie Athletics, Communications, Extension, and others – may become involved, to take advantage of the contact with the public and also to lessen the cost for any one unit.

She foresees the University’s page on Ask the Experts will have a direct link to some U of S websites, a bank of answers to frequently-asked questions about University services, coupons for sales and promotional offers at the University, and a place for people to submit questions.

The U of S page is under construction and should be up by the end of October – and initially, Cossette says, DMT will field any questions submitted on the site.


For more information, contact communications.office@usask.ca


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